The UAE's One Billion Meals Endowment campaign has reached more than Dh500 million in the 15 days since it started.
The Ramadan food drive was launched by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, ahead of the holy month. The campaign has so far received Dh514 million from 87,000 donations from people, institutions and businesses alike.
The funds will help support a long-term, sustainable approach to helping the needy all over the world. Instead of donations being spent directly on food parcels, the money will be placed into endowment funds from which financial returns will be spent on feeding the needy.
The aim is to ensure the principal sum steadily grows, allowing vital aid to be delivered for years to come. The One Billion Meals campaign website has details of several options for donors.
Pledges can be made online, either monthly or through a one-off payment. Donations can be made by SMS message through Etisalat or Du, via the DubaiNow app or through a bank transfer.
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