UAE's Ramadan food campaign is just the beginning of the mission to deliver decades-long support to the crucial international effort to end world hunger.
The One Billion Meals Endowment, launched on Sunday by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, will take a different approach to previous initiatives rolled out during the holy month.
Instead of donations being spent directly on food parcels, they will go into endowment funds from which financial returns will be spent on feeding the needy. The aim is to ensure the principal sum steadily grows, allowing vital aid to be delivered for years to come.
Last year, the One Billion Meals campaign set out to offer essential sustenance to people in 50 countries. The MBRGI foundation said the latest aid effort was in response to a "growing food gap", exacerbated by the pandemic, global conflicts and climate change.
The series of food campaigns started with the locally-held 10 Million Meals that supported communities hit by the coronavirus across the UAE during Ramadan in 2020. In 2021, the 100 Million Meals campaign provided food parcels and instant smart vouchers to millions of people across four continents.
Its lofty goal was reached thanks to the generosity of 185,000 donors, including individuals and companies inside and outside the UAE. Last year, an impressive 600 million meals had been funded by hundreds of thousands of donors in less than a month.
Sheikh Mohammed pledged to donate the funds for 400 million meals to ensure the One Billion Meals campaign hit its target.
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