Meta AI App Sees Major Jump in Usage Following Launch of 'Vibes' Smart Video Feature

                                            Daily Transactions Increase to 300,000 

Meta AI App Sees Major Jump in Usage Following Launch of 'Vibes' Smart Video Feature

The Meta AI smartphone app saw a significant jump in downloads and daily usage following the company's launch of its AI-powered short video feature, known as Vibes.

According to data from market analytics firm Similarweb, the number of daily active users of the Meta AI app on iOS and Android rose to approximately 2.7 million as of October 17, compared to just 775,000 users four weeks prior. Daily downloads also increased to 300,000, up from less than 200,000 in the previous period, according to a report published by TechCrunch. By comparison, the app was only receiving 4,000 daily downloads at this time last year. Analysts believe this growth is directly linked to the launch of Vibes on September 25th, a new in-app feature that allows users to create and watch short videos generated entirely by artificial intelligence.

Observers believe this move comes at a crucial time, following the buzz surrounding the launch of OpenAI's Sora tool, which topped the App Store charts in recent weeks. Meta may have benefited from the increased interest in AI-generated videos, especially since Sora is invitation-only, prompting users to try alternatives like Meta AI.

Meta AI users grew by 15.6% globally in October, while competing apps like ChatGPT, Grok, and Perplexity declined by between 2% and 7%, according to a Similarweb report. These figures confirm that competition in the AI ​​app market is more intense than ever, and that integrating interactive videos could be the new winning card for major tech companies.