In recent years, countries in the Middle East have started to take significant steps towards fostering a culture of social responsibility, with the UAE and KSA leading the way in promoting sustainable and socially responsible practices.
The 2022 report highlights a positive change in sentiment among some previously low-scoring countries. The survey engaged 314 C-level executives from nine countries across 12 industries in the Mena region, providing a representative sample of the business community, with respondents from companies of various sizes and sectors.
Over 60% of UAE brands have experienced a tangible growth in consumer engagement as a direct result of increase in corporate social responsibility (CSR) activities and in KSA 52% believe that CSR improves consumer trust with brands.
The increased perception of the importance of CSR in the region, especially in the UAE, Saudi Arabia and Qatar, signals a significant shift towards a more sustainable and socially responsible business environment.
This highlights the increasing recognition of the role that businesses can play in promoting sustainable development and the potential for these countries to lead the way in this area.
Managers in the UAE were more likely to strongly agree that investing in CSR activities has a long-term, net-positive impact on ‘my’ business’s bottom line (profits) compared to managers in the KSA.
Eight in ten UAE companies are planning to increase their CSR practices, with Egypt and the GCC now at a similar level, with over 65% of the companies, on average, actively tracking and enforcing CSR performance.
Overall efforts to increase CSR grew significantly in the UAE and the GCC compared to last year, with over 90% of those surveyed being in tune with CSR’s definition and purpose, said Cicero & Bernay Communication Consultancy (C&B).
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