Dubai has launched a new tourism campaign to highlight the attractions and experiences on offer to visitors during the winter season.
After being named the world’s best winter sun destination and experiencing a tourism rebound Dubai is expecting to see visitors flock to the city in coming months.
It aims to do so through a collaborative storytelling campaign that encompasses guides, videos and social media projects, bringing together government entities, industry professionals, the creative community and media.
The programme was launched on Sunday by Brand Dubai, the creative arm of the Government of Dubai Media Office, alongside the new #DubaiDestinations website, www.dubaidestinations.ae, which will share content related to the campaign.
Hatta region is a key focus, thanks to its mountainous landscapes, archaeological sites and adventure tourism attractions such as the Hatta Dam and Hatta Hill Park, as well as sites promoting local lifestyle such as Hatta Heritage Village.
The area caters to activities such as camping, cycling, hiking and swimming and is home to the Hatta Mountain Conservation Reservation, home to numerous species of rare birds and animals.
A series of guides will be launched to highlight these key winter attractions and must-try activities, including outdoor sports attractions, dining options, seasonal pop-ups and more. Local content creators have also teamed up with the government organisation to development videos highlighting various experiences and events.
A similar campaign was launched in summer, which also included a variety of guides for various demographics, such as family-friendly attractions.
For last season's programme, Brand Dubai joined forces with more than 150 influencers and content creators and drew "high levels of interest from the creative community, families and visitors", according to the latest statement.
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