The ‘100 Million Meals’ campaign was launched by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President of the UAE and Ruler of Dubai, on April 11.
The objective was to raise funds to prepare 100 million meals for poor families in 30 countries in Middle East, Africa, Asia, Europe and South America this Ramadan.
In just 10 days, the target of raising Dh100 million was achieved, thanks to the generosity of UAE business houses, citizens and expatriates.
The donors came from all walks of life. The country’s art community alone raised over Dh36.6 million in a charity auction where artwork of leading artists and celebrities was put under the hammer.
The meal campaign and other previous initiatives launched by the UAE are textbook examples of how to efficiently reach out to the poor without wasting time and resources.
The Mohammad Bin Rashid Al Maktoum Global Initiatives (MBRGI) has begun dispatching food to Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda, Sierra Leone, Ghana, Tanzania, Senegal, Egypt, India, Pakistan, Bangladesh, and Palestine.This is being done in collaboration with 12 food banks, UN World Food Programme (WFP) and other agencies.
A total of 185,000 big and small donors contributed to this charity campaign, a proof of large-heartedness of UAE people and their eagerness to help those in need.
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