The UAE’s e-commerce market is on track to surge to $17 billion next year, as more consumers embrace the convenience of online shopping, according to a report by YallaHub, a Dubai-based marketplace aggregator and quick commerce start-up.
The market is expected to expand significantly in the coming years, with a compound annual growth rate (CAGR) of 6.54% from 2024 to 2028.
Revenues in the market this year alone is expected to reach $9 billion, boasting a market penetration of 66.1%.
The Middle East and North Africa (MENA) region also mirrors the trend, with the regional e-commerce market forecast to reach $57 billion by 2026.
In the UAE, consumers shopping for toys and other merchandise for DIY and hobbies tend to lead e-commerce transactions, with the segment taking a market share of 29%.
Fashion consumers came second, with a market share of 27%, followed by electronics and media (18%), food and personal care (13%) and furniture and
appliances (12%).
However, there has been a “remarkable surge” in demand among consumers looking to buy home and laundry care products.
Revenues in the home and laundry care segment are set to reach $75.66 million by 2024, with its market penetration rising to 7.3% in 2024 and 8.2% by the end of 2028.
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